Voice is now become part of the recent cloud phenomenon. Cloud Services were primarily data centre hosted services that are run and accessed over the internet, they have always been predominantly data-centric prior to the evolution of VoIP.

Cloud Communications is when a provider delivers voice and data communications, applications and services as standard, but they are hosted on servers that the provider owns and maintains. It allows business the opportunity to only pay for the services they use meaning a more cost effective solution. As it is hosted remotely on the providers own server it gives a more reliable and secure telecommunications environment, taking away the associated problems of the PBX system.

Businesses have previously been able to use Cloud for IT services but not telecommunications. Cloud Communications is attractive to SME’s because the ‘cloud’ can now be used as a platform for voice, data and video meaning all three can be seamlessly integrated.

The most obvious benefit of cloud based communications is the reduction in up-front capital expenditure required to get set up. There is however the non-cost related benefits such a faster roll out of new sophisticated features, allowing companies to stay at the forefront of technology without the need for major system upgrades. Also as employees can manage their own calls and features it leads to an increase in employee productivity and in turn an improvement in customer service.

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